Create a brand from scratch: from naming to full visual design of the company. Develop corporate identity, printing, design of offline outlets and social networks. Create a holistic image that will inspire trust and warm emotions among customers.

"At Cat" is a local pet store built around the idea of caring for pets and a friendly atmosphere. My goal is to create a brand that is perceived as cozy, honest and modern.
As part of the project, I developed:

• a name that reflects a warm and understandable image of the store;
• corporate identity: beige-brown palette, minimalistic but emotional graphics;
• printing: feed stickers, business cards, loyalty cards, flyers;
• outdoor advertising layouts: signage, window display, door stickers;
• social media design: visual style of VK group, templates for posts;
• brand's tone-of-voice: friendly, sincere, without excessive "lisp";
• basic corporate identity guidelines: logo usage, fonts, color combinations;
• promotional ideas and a content plan for launching: special offers for new customers, ideas for creating posts and local promotions to engage the audience.

The main focus was on creating a single visual and semantic brand code so that every element — from the business card to the store facade — would work for customer recognition, loyalty and love.

Develop an infographic design for marketplaces, taking into account the specifics of the product and the target audience of each brand. Through graphic solutions, convey the necessary associations: premium, technological, cozy or dynamic.

The project included the development of a series of infographics for placement on marketplaces (Wildberries, Ozon and others). The main task is not just to present the product, but to create the right mood and emotional response for the customer around it, corresponding to the brand's positioning.

I have developed:

• an infographic for premium vacuum cleaners, where the emphasis was on elitism, minimalism and high quality;
• the design for the youth line of vacuum cleaners is bright, dynamic, with an emphasis on modernity;
• a cozy and warm infographic for postcards, emphasizing warmth and attention to detail;
• stylish and technological cards for massagers with an emphasis on sportiness and innovation.

Each layout has been adapted to the requirements of the sites and marketplaces, taking into account the technical limitations and principles of visual hierarchy. The main task was not just to "design beautifully", but to help the product stand out favorably from competitors, evoke the right emotions and increase the conversion rate to a purchase.

Create a promotional landing page for the "Invisible Hat" as part of a test assignment for Artemy Lebedev's studio. The task included: independently develop the terms of reference, work out the concept, maintain the corporate identity of the studio and show a creative approach to solving the problem.

To complete the test task, I fully assumed the role of the customer and contractor: I developed the terms of reference, formulated the goals, target audience and key requirements for the site. The main focus is on creative presentation, concise and at the same time expressive design, corresponding to the communication style of Lebedev studio.

A landing page was developed for a fictional product — "Invisible Hats" - with an emphasis on a simple, ironic and memorable presentation. In the design, I used minimalistic compositions, expressive typography, and distinctive visual images that support the idea of "invisibility."

The project demonstrated my skills in:

• self-formulation of tasks
• for the development of creative
• web design concepts with an emphasis on user experience
• working within a given style, but with the addition of an author's approach

Long-term design support for the HR platform Sostaff.io . Monthly work with a wide range of tasks: from web design of websites and platforms to graphic design, advertising materials and design of social networks. The emphasis is on systematic, fast and high—quality support for the visual part of the company.

I've been working in a team for a year. Sostaff.io in the role of a designer, fully supporting the visual component of the company.

My work covered several areas at once:

• Development of Tilda-based websites adapted to the tasks of the HR platform.
• UX/UI design: creation of new sections of the platform, redesign of the old version, taking into account corporate identity and user convenience.
• Working in conjunction with developers: creating a design with an understanding of the features of layout and programming languages.
• Graphic design: racks, bookmarks, roll-ups, business cards, brochures, questionnaires.
• Development of advertising and handouts: checklists, guides, reports on residents.
• Creation of advertising banners, posts for social networks and presentations (both for training and for presentations at conferences and commercial offers).
• Design PDF reports with infographics, graphs and diagrams.

The work was based on constant interaction with the departments of development, marketing and operational management. I ensured that tasks were completed quickly in a single corporate style, helped organize the company's visual materials, and improved the overall design quality at all points of contact.

To conduct an audit of the visual part of the brand, identify inconsistencies in the corporate identity and propose solutions for building a complete visual identity reflecting the company's values and mission based on the brand platform. To develop a new multi-page website design taking into account the UX/UI, the layout features on the code and the brand style.

In the BAZA video production project, I started with a consultation on the visual identity of the company. The manager felt that there were inconsistencies in the current corporate identity that prevented the formation of a coherent brand image.

I conducted an audit: I analyzed all the existing materials, studied the marketing strategy and conducted an interview with the head. Based on this, I have prepared a presentation with recommendations on what should be improved, refined or changed so that visual communication becomes holistic and strengthens the company's positioning.

After the consultation, I was invited to continue working on the project as a web designer. I have developed a multi-page website (home, about the company, services, projects, project card, contacts), solving several tasks simultaneously:

• Simplification of the interface for quick and easy layout on the code (in a limited time).
• UX/UI development: navigation logic, user convenience, competent page structure.
• Maintaining a minimalistic, stylish brand image in every detail.

My work has allowed the company to get not just a website, but a high-quality tool for the presentation of its services and projects, fully consistent with their corporate identity and business objectives.

Create an atmospheric concept of the digital "kingdom", think over the structure and transitions between locations, design the main page and the pages of the three worlds with a wealth of interactivity: sounds, books, animations, set up logical and intuitive navigation, assemble the site as a whole world, not a set of pages

The Kingdom of Escapism is an interactive microcosm website created as part of the Persona course. It has become a way to preserve the memory of a joint creative journey, to capture important moments, atmosphere and feelings that cannot fit into a regular landing page.

This site was conceived as a portal to another dimension. On the main page, the user selects one of the sections, and clicking "Enter the Kingdom" takes them to a page with gates leading to three locations: the castle, the forest, and the surrounding area. Inside each of them there are hidden places and small activities: you can look into the library tower with books, look out the window and choose what to hear — the sea, the forest or the stars - or just take a walk and feel yourself inside another world.

I came up with the structure and visual concept of the site, thought out the navigation as a story journey, designed each location in my own style, collected collections of materials and sounds, set up interactive and visual details. My task was not just to make a beautiful wrapper, but to create a real escapist experience — a digital space in which I want to stay.